Demand in Corona times – it‘s there but maybe not what you initially think
One of the topics I get asked about most these days is how to create or…
Let’s get personal – Part 2
As usual first things first: Thank you to everybody who challenged my thoughts on my previous…
Let’s get personal – Part 1
As usual first things first: Thank you to everybody who challenged my thoughts on my previous…
The nature of opportunity – My thoughts
I’ve published a number of articles around customer loyalty, empowerment as well as short versus long…
An unpopular thought – The short versus long term dilemma
If you’ve read my previous articles on a perceived loyalty gap and empowering customers one thought…
Customer Empowerment – Why empowering customers might actually mean keeping in control
After my initial article on bridging a perceived loyalty gap went online, I received some direct…
Bridging the “loyalty” gap
When we look at “loyalty” or more specifically “customer loyalty” in business we usually mean “loyalty…